Out-of-home advertising is one of the most effective but tricky ways to get your brand as much
exposure as possible. And when it comes to outdoor media, car advertising is king.
They’re eye-catching, not limited to a geographic location, and long-lasting — car advertising can
help you make a positive impression on your target clients. And now as you delve deeper into
the world of transit advertising, you may be faced with a question: are vehicle wraps better than
moving billboards?
Our answer to this is a resounding YES.
Allow us to break down the pros and cons of these two types of mobile advertising for you.
Mobile Billboards
Mobile billboards are exactly how they sound like — they are billboards displayed on vehicles of
any kind. It makes use of electronic screens and vinyl posters to bring brands to consumers. Here
are some of the reasons why businesses choose this marketing tactic:
● The board is visible
It cannot be argued that mobile billboards are large and noticeable. In a highly congested
street, you can easily spot it because it offers a much bigger street-level view. So if you’re
wondering whether your brand will be noticed or not if you put it on a car billboard,
chances are, it will be.
● It’s changeable
We agree, there is a certain level of required commitment that comes with a vehicle wrap.
They’re much more constraining because of their permanence. Billboards, on the other
hand, can be changed easily or simply removed altogether.
Car Wraps
Before you say that mobile billboards sound like a winner, allow us to make the case for vehicle
wraps first. Vehicle wraps make use of vinyl decals to cover your car’s body panels. This gives
your car a more vibrant and glossy finish.
● Vehicle wraps are more cost-effective
Sure, installing mobile billboards may seem less expensive at the start, but vehicle wraps
simply require you to make an upfront investment and then continuously generate
revenue afterward. There are little to no added expenses after you’ve had your car
wrapped.
● Vehicle wraps last longer
When it comes to quality, vehicle wraps are much more reliable than mobile billboards. In
fact, they can even protect your car’s coating, so when you’re ready to have the external
vinyl removed, your car will still be good as new.
● They give a more positive impression
One of the main things that mobile billboards have got going on is their size. The initial
shock value of seeing these on the road makes it effective, sure. However, this level of
guerilla marketing might not be the best first impression that you want for your brand. Car
wraps can garner just about the same level of attention, but the impression is much more
positive. This is because wraps are more visually pleasing and not too visually aggressive.
Why most marketers prefer vehicle wraps
Vehicle billboards may seem like the more economical choice, but vehicle wraps simply pay for
themselves in the long run. Not to mention, when it comes to visual impressions, marketers have
found out that billboards are, at best, good for their “first look.” After this, the response to its
visuals drops and they will get brushed aside.
So if you ask us, vehicle wraps are the way to go when it comes to out-of-home advertising. They
provide better ROI than most outdoor media. Not only that, but they have been proven to
positively impact the sales margins of the brands that use them.
Conclusions
In the short term, billboards are great for launching new products and getting attention for your
brand. With it, you can change the information on the board easily, making moving billboards
work better for creating a buzz on new campaigns or product launches. You can also change
information on ads and design new billboards for exciting new offers. If you’re thinking about
long-term benefits, however, vehicle wraps are a much better option. They are much superior in
quality and do not need to be regularly changed. It is basically effortless advertising that just
keeps on giving.
In terms of quality, vehicle wraps are much more dependable and superior. They last longer and
can even protect your car’s coating underneath. While billboards may get noticed right off the bat
simply because of the shock value that their size gives, vehicle wraps are much more effective
when it comes to converting your target clients. They may be more subdued graphically, but the
results are much more positive.
We can make eye-catching vehicle wraps for you
We have the skills, expertise, and experience to install vinyl on your car for you. Our team is
made up of hardworking individuals who are particularly passionate about their craft. Give us a
call to ask us how we can get your brand to the larger public with car advertising.
